What is Consumr.AI
Consumr.AI is an AI-powered consumer-research platform built by Profitwheel. It builds AI Twins that represent real consumer cohorts, grounded in real social and behavioral signals collected from millions of people who are active on social media right now, not six months ago.
Who it is for
Section titled “Who it is for”Marketers and brand teams who need to understand consumers, but cannot afford the slow cycle of traditional fieldwork or the hollow results of pure synthetic research. If your job involves any of the following, Consumr.AI is the tool for you:
- Running qual research to understand consumer motivations, emotions, and unspoken truths
- Running quant research to measure brand health, segment behavior, or media consumption
- Testing creative assets before spending on production or media
What you do with it
Section titled “What you do with it”You converse with AI Twins (qual) and run surveys against AI Respondents (quant). The twins speak on behalf of a cohort, not a single individual, so every insight is representative of a mass audience, grounded in recent real-world behavior.
The one-sentence promise
Section titled “The one-sentence promise”Consumr.AI is more honest than human panels (people don’t lie to a twin), faster than traditional fieldwork (hours, not months), and more grounded than pure synthetic (backed by real social signals, not coin-flip randomness).
The full argument for why this matters is in Philosophy.
Privacy-safe by design
Section titled “Privacy-safe by design”Consumr.AI never ingests first-party customer data directly. When a client’s own customer data is used to define a cohort, clients upload it to Facebook/Meta; Profitwheel’s systems only ever receive the resulting audience signals, not the underlying PII. The full privacy-safe explanation lives in Philosophy.