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Consumr.AI Onboarding

Test Creative & Concepts

Creative and concept testing lets you upload an image or ad copy and get structured consumer feedback: what resonates, what falls flat, and what action the audience would take.

For the underlying survey method, see Methods.

What you can test

Section titled “What you can test”
  • Creative assets: an image, an ad banner, or a visual campaign element.
  • Ad copy: the written text accompanying an ad (taglines, headlines, body copy).
  • Message prioritisation: multiple taglines or messages ranked by consumer resonance. For example: “Finger licking good” vs. “Juicy through and through” vs. “Crunchy on the outside, juicy on the inside.”
  • Concept testing: a new product idea, service concept, or positioning statement.

The procedure

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  1. Navigate to the Concept Testing or Creative section in the research area. You will find it under the quantitative survey options.
  2. Upload your asset or paste your ad copy. The platform accepts images or text.
  3. Select the segment whose twin perspective you want feedback from.
  4. Run the test. The AI twin reviews the creative as a consumer in that segment would, not as a marketer.
  5. Read the output: likes, dislikes, and action items. Action items are the specific things the feedback suggests you do differently.

The “$5K instead of live A/B” case

Section titled “The “$5K instead of live A/B” case”

Traditional creative testing works like this: assign $5,000 to variant A, $5,000 to variant B, run both in market, see which performs better, then commit the full budget to the winner. This wastes $10,000 to answer a question you could have answered before spending anything.

The platform’s pitch is straightforward: give those $5,000 to the tool instead. Run the comparison against your AI twins, identify the stronger creative before it goes live, and commit your media budget to the version that is already validated.

You can compare multiple creatives, not just two, and you can do it across multiple segments simultaneously.

Correct-usage warnings

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Warning 1: Logo and gestalt testing does not work

Section titled “Warning 1: Logo and gestalt testing does not work”

The McDonald’s arches example: most consumers do not know the history of the arches (two yellow arcs chosen for their high refractive index near highways, which overlapped to form an M). They just know it as McDonald’s. An AI twin, like a consumer, cannot interpret the design intent of an abstract logo; it can only react to what it sees.

Warning 2: The AI reacts as a consumer, not as a strategist

Section titled “Warning 2: The AI reacts as a consumer, not as a strategist”

What comes next

Section titled “What comes next”