How It All Fits Together

Every research project in Consumr.AI follows the same pipeline.

The pipeline at a glance

flowchart LR
    A[Segment Definition] --> B[Brief]
    B --> C[Inputs]
    C --> D[Reports]
    D --> E[AI Twins]
    E --> F[Respondents]
    F --> G[Surveys]
    E --> H[Focus Groups]

Stage by stage

Segment Definition

You define who your audience is, the cohort you want to understand. This is the most important step. A vague segment produces a generic twin; a tight, well-scoped segment produces a useful one. See Core Concepts for guidance on what makes a good segment.

Brief

The platform converts your segment definition into a brief. This is where the product translates human language into the structured inputs that drive the reports. If you do not know how to write a segment definition from scratch, the product can recommend one based on your portfolio.

Inputs

Inputs are the raw signals the platform pulls: audience data (from sources like Meta audiences and lookalikes) and keywords (for mentions and intent). These are the two fundamental input types. The brief tells the platform which inputs to fetch.

Reports

Three reports are the core of every twin build:

• Behavior report: who the cohort is (demographics, interests, lifestyle)
• Intent report: what they are searching for and intending to do
• Mentions report: what they are saying and talking about in social contexts

Reports live in the product and are reusable across multiple twins.

AI Twins

A twin is the combination of the three reports above, wrapped in a persona (name, face, backstory). The twin holds two types of memory, intent and mentions, and a persona derived from the behavior report. This is the qualitative research layer. See Core Concepts.

Respondents

Respondents are lightweight mini-twins, created in volume (typically around 10,000) for quantitative research. They follow the demographic distribution of the census data for the cohort. Respondents are the quant layer.

Twins power qual; respondents power quant.

Surveys / Focus Groups

• Surveys are run against respondents. Custom surveys let you ask whatever you want. Standard surveys (brand track, segmentation, media consumption) use fixed question sets to preserve methodological integrity.
• Focus groups are run against twins. Because twins have richer memory and can sustain a conversation, they are the right tool for exploratory, open-ended qual work.

For more on any of these concepts, see Core Concepts and Methods.